A good strategy rules out quite a few possibilities. I help companies and agencies work out which ones to leave behind, then turn that choice into communication that works and has something original to say. With kindness.
I work on brand strategy and communication: how brands define themselves and tell their story.
The things that keep them from becoming anonymous, interchangeable or invisible. Sometimes that means defining a position. Other times it’s about working out what to say, how to use social media, or what shape a new project should take.
I study the context, listen to the people involved and develop directions that make sense, including ones no one had considered at first. Then comes the trickier part, and the one I find most interesting: choosing.
That choice might become a brand platform, a communication strategy, a direction for social media or a creative brief. Something people can actually work with, and use to decide what comes next.
I help companies evolve their brand and communication.
Sometimes we start from scratch: we need to define positioning, identity, tone of voice. Other times there’s already something there, but it needs refreshing or making more consistent.
I usually work remotely and on specific projects. I can handle the entire project or work alongside internal teams to optimize what you’re already doing.
When we need to go beyond my skills – a new logo, a website, a production – I bring in trusted professionals I’ve already worked with, with the goal of building processes that can last over time.
I support agencies mainly during pitch phases, new business, or when fresh strategic thinking is needed on ongoing projects.
I work flexibly: I can integrate into teams, collaborate with other strategists, or work independently depending on what’s needed.
I bring an external point of view and a proven methodology.
I help companies with specific projects that move things forward, whether that means rethinking their positioning, bringing order to their communication or working out how to use social media.
Sometimes the collaboration continues and, for a while, I become part of the team.
I join projects when an agency needs a senior strategist, particularly for pitches and new business, but also for work that’s already under way.
I bring an outside perspective and fit into the agency’s way of working.
I don’t have brothers or sisters, just my two amazing parents.
I like fighting against the world to remain a “simple guy”, even though the world keeps getting more complex.
I studied accounting, with its logical thinking, but found it incomplete. Then I fell for the humanities. They changed the way I filter everything I see.
I started writing an adventure novel but never finished it. After all, at 8 years old I was imaginative, but not methodical enough.
What else?
As a teenager I played basketball and I still can’t resist the charm of a ball game.
That I’m too reserved and that I talk too much. They don’t know I like to confuse them because I find a bit of mystery sexy.
I don’t have brothers or sisters, just my two amazing parents.
I like fighting against the world to remain a “simple guy”, even though the world keeps getting more complex.
I studied accounting, with its logical thinking, but found it incomplete. Then I fell for the humanities. They changed the way I filter everything I see.
I started writing an adventure novel but never finished it. After all, at 8 years old I was imaginative, but not methodical enough.
What else?
I struggle to dress elegantly and I hate my curly hair.
As a teenager I played basketball and I still can’t resist the charm of a ball game.
That I’m too reserved and that I talk too much. They don’t know I like to confuse them because I find a bit of mystery sexy.
