I help brands and agencies stand out, with strategies based on research and original thinking. With kindness.
I’m a hybrid between strategy and creativity.
I have strategic skills, based on numbers. I study data to understand where you are and where you could go.
I have creative skills, based on imagination. I translate strategies into messages that people actually want to hear.
I also have brand skills, based on consistency. I help build distinctive identities and maintain them over time.
This mix allows me to work on very different projects: from agency briefs, to consulting for companies, to concepts for content and campaigns.
I help companies evolve their brand and communication.
Sometimes we start from scratch: we need to define positioning, identity, tone of voice. Other times there’s already something there, but it needs refreshing or making more consistent.
I usually work remotely and on specific projects. I can handle the entire project or work alongside internal teams to optimize what you’re already doing.
When we need to go beyond my skills – a new logo, a website, a production – I bring in trusted professionals I’ve already worked with, with the goal of building processes that can last over time.
I support agencies mainly during pitch phases, new business, or when fresh strategic thinking is needed on ongoing projects.
I work flexibly: I can integrate into teams, collaborate with other strategists, or work independently depending on what’s needed.
I bring an external point of view and a proven methodology.
I help companies define or evolve their brand and communication, handling the entire project or working alongside internal teams.
I support agencies during pitch phases, new business, or on specific projects. I bring fresh strategic thinking and integrate flexibly into workflows. For international agencies: I provide Italian/Southern EU market insights for clients expanding into these markets.
I don’t have brothers or sisters, just my two amazing parents.
I like fighting against the world to remain a “simple guy”, even though the world keeps getting more complex.
I studied accounting, with its logical thinking, but found it incomplete. Then I fell for the humanities. They changed the way I filter everything I see.
I started writing an adventure novel but never finished it. After all, at 8 years old I was imaginative, but not methodical enough.
What else?
As a teenager I played basketball and I still can’t resist the charm of a ball game.
That I’m too reserved and that I talk too much. They don’t know I like to confuse them because I find a bit of mystery sexy.
I don’t have brothers or sisters, just my two amazing parents.
I like fighting against the world to remain a “simple guy”, even though the world keeps getting more complex.
I studied accounting, with its logical thinking, but found it incomplete. Then I fell for the humanities. They changed the way I filter everything I see.
I started writing an adventure novel but never finished it. After all, at 8 years old I was imaginative, but not methodical enough.
What else?
I struggle to dress elegantly and I hate my curly hair.
As a teenager I played basketball and I still can’t resist the charm of a ball game.
That I’m too reserved and that I talk too much. They don’t know I like to confuse them because I find a bit of mystery sexy.
