Hi there, I’m Matteo.

Freelance Creative Strategist.

I help build brands that engage, finding patterns and imagining stories. With kindness.

Work

NeN
I developed the creative concept for the podcast "Falla Semplice", hosted by Giorgia Fumo.
(2024, WTLK)
Luxardo
I supported the development of the brand's new social communication strategy.
(2024, .exd)
Boscolo
I developed the creative concept for the podcast "Destinazione Gusto", hosted by Simone Rugiati and Carmine Del Grosso.
(2024, WTLK)
iGuzzini
I helped define a website content hierarchy that reflected the outcome of the recent rebranding.
(2024, Bitmama + ROI Lovers)
Yas!Games
I developed the creative concept for the podcast "Party Gamers", hosted by I PanPers, featuring Davide Calgaro, Francesco Posa and Yoko Yamada.
(2024, WTLK)
Ayvens
I developed the brand's social media communication strategy for the Italian market, following the recent merging and repositioning activities.
(2024, Motorsport Network)
Prime Video
I supported the streaming service in performing a Competitive Analysis to improve the Influencer Marketing strategy.
(2022, Flu)
Worldrise
I supported the Italian ONLUS focused on the enhancement of the marine environment, to refresh its strategic structure on Social Media.
(2022)
Altroconsumo
I supported Altroconsumo, the most widespread association for the protection and defense of consumers in Italy, in planning the acquisition flow of new members.
(2022, Odd Socks Studio)
Dippiù
I supported Dippiù, a manufacturer of plant-based dip sauces, in launching this practically unknown product category in Italy on the market.
(2022, Odd Socks Studio)
NeN
I developed the creative concept for the podcast "Falla Semplice", hosted by Giorgia Fumo.
(2024, WTLK)
Luxardo
I supported the development of the brand's new social communication strategy.
(2024, .exd)
Boscolo
I developed the creative concept for the podcast "Destinazione Gusto", hosted by Simone Rugiati and Carmine Del Grosso.
(2024, WTLK)
iGuzzini
I helped define a website homepage content hierarchy that reflected the outcome of the recent rebranding.
(2024, Bitmama + ROI Lovers)
Yas!Games
I developed the creative concept for the podcast "Party Gamers", hosted by I PanPers, featuring Davide Calgaro, Francesco Posa and Yoko Yamada.
(2024, WTLK)
Ayvens
I developed the brand's social media communication strategy for the Italian market, following the recent merging and repositioning activities.
(2024, Motorsport Network)
Kubota
I supported the Japanese agricultural machinery company in restructuring its Social Media Strategy in the Italian market.
(2023, Motorsport Network)
Prime Video
I supported the streaming service in performing a Competitive Analysis to improve the Influencer Marketing strategy.
(2022, Flu)
Worldrise
I supported the Italian ONLUS focused on the enhancement of the marine environment, to refresh its strategic structure on Social Media.
(2022)
Altroconsumo
I supported Altroconsumo, the most widespread association for the protection and defense of consumers in Italy, in planning the acquisition flow of new members.
(2022, Odd Socks Studio)
Dippiù
I supported Dippiù, a manufacturer of plant-based dip sauces, in launching this practically unknown product category in Italy on the market.
(2022, Odd Socks Studio)

Brands

Some of the main companies I've worked for

Agencies

Some of the main agencies I've worked with

Service

What's a

Creative Strategist?

I’m a hybrid, an unusual blend of strategic and creative skills.
My strategic skills are based on numbers. I’m always on the lookout for market trends, innovations, and insights from behavioral sciences. My creative skills are rooted in imagination. I create concepts, craft stories, and envision how people will react to them. This is what a Creative Strategist is all about.

I steer ideas in the right direction.

I craft solutions that straddle the line between strategy, creativity, and innovation, designing creative concepts for multi-channel communication projects with diverse marketing objectives.

I generate ideas that embody the brand identity and capture the audience’s attention, always staying in tune with the latest tastes, trends, and fads.

I help design content that people actually want in their daily lives, instead of just swiping it away after a split second.

Since 2015, I’ve been helping companies achieve their goals.

Unlike other professionals, I’m not tied to a fixed team.

I can be integrated into various work groups: my diverse background allows me to offer both creative and strategic support in many situations.

Furthermore, I know what resources a project needs and I’m familiar with their work – not 100%, mind you, but enough to structure a project and optimize team workflows.

Me

I love to imagine.

I don’t have any siblings, just my two fantastic parents.

I like to fight against the world to keep being a “simple boy,” even though life keeps getting more complicated.

When I see a dog, I go crazy with joy.

I studied accounting with its logical thinking, but I found it too narrow-minded. Then I got hooked on the humanities.

They changed the way I filter everything I see.

What else?

I struggle to dress elegantly and I hate my curly hair.

As a teenager, I used to play basketball, and I still find it hard to resist the allure of a good game of one-on-one.

People tell me I'm sweet.

That I’m too reserved and talk too much. They don’t know that I like to confuse them because I find a bit of mystery to be sexy.

I always try to love myself and treat others the way I want to be treated.

I love to imagine.

I don’t have any siblings, just my two fantastic parents.

I like to fight against the world to keep being a “simple boy,” even though life keeps getting more complicated.

When I see a dog, I go crazy with joy.

I studied accounting with its logical thinking, but I found it too narrow-minded. Then I got hooked on the humanities.

They changed the way I filter everything I see.

I started writing an adventure novel, but I never finished it. After all, at 8 years old, I was imaginative but not methodical enough.

What else?

I struggle to dress elegantly and I hate my curly hair.

As a teenager, I used to play basketball, and I still find it hard to resist the allure of a good game of one-on-one.

People tell me I'm sweet.

That I’m too reserved and talk too much. They don’t know that I like to confuse them because I find a bit of mystery to be sexy.

I always try to love myself and treat others the way I want to be treated.

What happens when you put Matteo and Marketing together?

Here’s a reflection on my work ethic.

Let's work together?

Are you a company?

I support companies in various stages of strategic research and definition.

Are you an agency?

I support agencies, especially in the strategic definition phases, for pitch and new business projects.

Are you an International agency?

I support international agencies with Italian clients or expanding in the Italian market.