As an Italian Creative Strategist, I can offer my support to International agencies that have Italian clients or would like to expand in the Italian market.
Thanks to my knowledge of the market and local culture, I can help them better understand the audience and create effective strategies and messages that resonate with the culture and needs of the Italian audience.
Phase 1
To set objectives and gather information to optimize subsequent stages.
Phase 2
To gather information for the strategy.
Phase 3
To define the Creative Strategy.
Phase 4
To support the implementation of the strategy and optimize it.
To understand the competitive context of a client or prospect.
To find or redefine the market position of a client or prospect.
For defining the strategy of a specific creative campaign or communication project.
For defining a new Social Media Communication Strategy.
To summarize the strategic approach proposed by the agency to a prospect.
For defining a user experience design based on behaviours.