Hi, are you an agency?

I help agencies succeed in their projects and new business initiatives.

I am able to provide the necessary support in different phases, both in ongoing projects and in pitches for potential new clients.

I identify growth opportunities and challenges to be addressed and then create personalized strategies and package presentations to convince clients of their effectiveness.

My Framework

Phase 1

De-brief

To set objectives and gather information to optimize subsequent stages.

Initial interviews with stakeholders

Co-definition of objectives

Analysis of the company's DNA

Drafting of brief

Phase 2

Research

To gather information for the strategy.

Qualitative/quantitative Market Analysis

Target analysis

Competitor and Benchmarking Analysis

Pattern Research

Phase 3

Strategy and Creativity

To define the Creative Strategy.

Brand Positioning and role identification

Definition of Human Truth & Insight

Definition of Creative Communication Strategy

Definition of Touchpoints and Action Plan

Phase 4

Management and coordination

To support the implementation of the strategy and optimize it.

Support in management and coordination

Performance analysis and reporting

On-the-go optimization

Service list

Competitive Analysis

To understand the competitive context of a client or prospect.

Context and Market Analysis

Competitor Analysis and Benchmarking

Target Analysis

Positioning Strategy

To find or redefine the market position of a client or prospect.

Initial interviews with stakeholders

Context and Market Analysis

Competitor Analysis and Benchmarking

Target Analysis

Positioning Analysis

Creative Strategy

For defining the strategy of a specific creative campaign or communication project.

Context and Market Analysis

Target Analysis

Definition of Human Truth and Insight

Definition of Creative Communication Strategy

Definition of Touchpoints and Action Plan

Social Media Strategy

For defining a new Social Media Communication Strategy.

Context and Market Analysis

Competitor Analysis and Benchmarking

Target Analysis

Content Strategy

Definition of Touchpoints and Action Plan

New Business Light Strategy

To summarize the strategic approach proposed by the agency to a prospect.

Context and Market Analysis

Target Analysis

Definition of Human Truth and Insight

Definition of Touchpoints and Action Plan

Behavioral ADV Strategy

For defining a user experience design based on behaviours.

Data analysis and interviews

Journey definition

Buyer Persona archetype definition

Mapping communication angles

Definition of Touchpoints and Action Plan

Let's work together?